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Property
01

WHERE TO BEGIN

Choose Your Agent

Well, hello. Selecting an agent is a highly personal decision. You trust them to advise you through one of the biggest financial transactions of your life. And it’s not a responsibility we take lightly. Through personal and diligent work with our clients, we’ve come to understand what’s important, allowing us to establish a sense of confidence and comfort.

Have an initial consultation.

Let’s get started. Now is the time we get to know you, your needs and hopes for the sale of your home. Do you need to close by a specific time? How can you prepare your home for sale? From prepping for showings to providing crucial feedback along the way, your agent is your advisor from start to finish, and then some.

Prepare your home for sale.

Before the listing price is determined, it’s important to consider essential repairs, cosmetic improvements, staging, and in some cases, renovations. We are here to help you make decisions that position your home in the best possible light. We suggest informed changes that will place you in a better negotiating position with potential buyers.

Property
02

LET’S GET DOWN TO DETAILS

What improvements are a must?

First impressions are important, and putting your home’s best foot forward from the start is our goal. We will provide you with advice on recommended updates and repairs specific to your property type, price point and neighborhood. And rest assured, we can also connect you with experts and contractors. Here are some simple steps we can take to ensure your home shows well while minimizing any capital investments that may not be recovered from the sale. In other words, the best outcome with the least financial effort on your part.

Presale Inspections:

It can be wise to consider getting professional presale inspections before putting your home on the market. There are pros and cons to obtaining these inspections before finding a buyer, but in many instances these inspections will help you identify and address any major repairs that may be required or that a potential buyer may use as a negotiation chip. Why not avoid surprises later in the game?

Basic Repairs:

Unless you are prepared to compromise on price, some home repairs are essential. These include repairs to broken mechanical and heating systems, siding, major fixtures and structural deficiencies. A move-in-ready home can help bring more buyers to the table.

Cosmetic Improvements and Remodels:

Surface improvements can include fresh paint and landscaping and are quick, affordable ways to help a home show better and often result in positive returns. In some instances, larger renovations can assist in profitability. We can help you choose where to spend your money to maximize your net proceeds.

Seller Disclosure

Part of the contract that you’ll ultimately enter into may require that you complete statutory and contractually required disclosures. One of the largest and most important obligations of any seller is passing on to the buyer all material matters that may affect the value or desirability of the property. We often find it’s beneficial to have these documents prepared before offers are presented. We’ll guide you through the process and help you explore your options with regard to the timing of this requirement.

Property
03

PRICING STRATEGY

We go beyond selling four walls and focus on selling a lifestyle.

Pricing Is an Art and a Science

Our agents have a deep understanding of market conditions on a local and national level. But our method goes beyond bedroom counts and square footage. While those are factors, it’s the intangibles that are our specialty—the architectural details or historical significance that may emotionally engage the buyer; the nuances of a floor plan or interior design. We have the unique ability to communicate these intangibles and what they mean for the overall value of the home.

Not Your First Rodeo?

For a home that’s been sitting on the market for some time, we create urgency and provide justification for the price. That could mean lowering or raising the price— each property is unique, and there is no one rulebook that applies to all properties. Our mission is to ensure your home competes with others in its category while being the “king or queen” of that category. That’s how we garner topline pricing that drives urgency and leads to a quick close.

Property
04

HERE COME THE BUYERS

An Offer Is In

Congrats, your first offer is in. Offers will include the offer price, desired inclusions/exclusions of personal items (such as appliances and fixtures), amount of the buyer’s initial deposit, desired dates the potential buyer would like to take possession of the home, contingencies and the date the offer expires. We’ll walk you through it.

Let's Negotiate

We know that negotiating truly begins before the first offer arrives. By marketing your home properly and effectively communicating its value, we can prime buyer’s agents to encourage their clients to write favorable offers. Price is only one of many factors to weigh as we evaluate and negotiate an offer. You may want to consider other factors, such as the buyer’s desired possession dates, inclusions, contingencies and the amount of the earnest funds. We’ll help you assess each offer to determine whether it’s right for your unique needs.

Due Diligence

The Agency will help assess a potential buyer’s needs, which may assist you in negotiating a competitive price. For example, buyers who have already sold their home and need to move within a certain timeframe may be willing to compromise on price if they can negotiate a date that coincides with the completion of their home sale. An agent’s scope of duty includes ensuring that you complete your due diligence with regards to completing statutory and contractually required disclosures.

TheCovetedMultiple-Offer Scenario

If your home is in a high-demand, low-inventory area, you may receive several offers. This is where our expertise comes into play to ensure we assess the strength and limitations of each offer, negotiate strategically to maximize the value of your home and ensure your legal interests are protected.

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